Continuing our mining of the 2010 SA Twitter Report published by Fuseware, a Parow based Social Media Research company, let’s take a look at the profile of the South African Twitter user.
A brief overview of their findings gives me this impression:
The average South African Twitter user is a happy Capetonian designer, who’s interested in Life Love and Music in Africa and gives a lot of attention to the brands of Vodacom, Eskom and Microsoft.
Does this sound about right to you?
Well, it probably isn’t. We have to take into account that the Fuseware report was compiled using Twitter data from March and April 2010, however it still makes for fascinating reading and provides some valuable insight into the minds of the South Africans on Twitter and what type of market they represent.
Let’s take a closer look:
Top Towns
Occupations and Interests
The following word clouds were made by mining the Twitter bios of every SA Twitter user for occupational information and information regarding interests.
Emotions
These word clouds were created by mining every tweet for emotional information.
What we talk about
This word cloud was compiled by extracting the nouns from every tweet and profiling it.
Brands
The following brands proved the most popular on Twitter for the time of this report: Vodacom, Eskom and Microsoft. One has to wonder what brands will be on the top this year.
Thanks again to Fuseware for providing us with these fascinating insights into the importance of Twitter to the South African market.
