I have been in Cape Town for two months now. In this short period of time I learned a lot about a complete new marketing approach, I find it interesting to expand my knowledge about subjects like online marketing, social media, webPR etc. Next to my internship at LightSpeed I saw a lot of beautiful places in and around Cape Town and met many nice people from all over the world.
Last week I completed my business plan for as far as possible. In the second part of my work placement I am going to focus on subjects I want to extent like the customer analysis, the competitor analysis, the financial plan and the marketing plan with the help of a media campaign aimed at blogging, search engine optimization and social media.
Not only was the time at the office an experience. Also the visit to the design exposition and the weekend camping in Beaverlac with the team I enjoyed very much.
In the beginning of June a launch/farewell party will be giving. I am looking forward to start with the arrangements and further to improve my business plan with the results of my research I am starting with today…
