About – Company
The use of the quote in the centre of the page is powerful. I might suggest using a different colour, size and font for the text.
In example, see the following screenshot taken from Dustin Curtis’s site. He is a User Interface designer with a history in neuroscience and in his blog’s design typography is prominent and used to great effect:
http://dustincurtis.com/to-fasten-your-seatbelt.html
Under the ‘We realize that…’ heading in the first paragraph, I would suggest you link to the pages mentioned there:
“no one can promote us more effectively than our existing clients, so take a look at their testimonials. Take a look at our portfolio page to have a look at some of our previous projects.”
In example:
VS
About – Team
Obviously the text here is still missing. I would suggest either having every employee write up his/her own description, or at least have a quote. This will show to users that there are actual people behind the photographs, a bit of personality and that personal touch lacking in many businesses.
Suggested Content: For the Intro paragraph in this area
‘LightSpeed’s team exists of a well-balanced and highly motivated group of digital professionals. We value innovation, efficiency and are determined to deliver a product of the highest quality. We are passionate about opensource software in general and wordpress as a platform specifically.
Our team dynamic is augmented by our international interns, adding a unique and beneficial angle to the team atmosphere.’
With regards to the photographs, competitor Virtuosa has taken the extra steps to have profile pages set up for each employee/team member. Although at this time separate profile pages might be unnecessary, there is something to learn from them. They have taken the time to add effects to their staff photos, making these areas much more striking.
http://www.virtuosa.co.za/team/
About Us Sidebar
The About Us section appears in most sidebars on the different pages (Services, Packages, Portfolio Single and Contact Us pages) repeating the same information. It can be considered to have this section contain different information sets on each page that it is presented, each offering information on the company’s values, character and offerings. This way you keep this area relevant for the user who is really reading the website in depth. See it as a chance to ‘hook’ the reader and constantly promote your business. If the user wants to read the full About Us story it can simply click on the link provided in this section.
