You will find some of the most cutting edge WordPress templates, packed full of features, presented beautifully with clean layouts, slick colour palettes and neat typography. All woothemes are available for purchase individually or you can join the theme club and have access to all our themes.
They have established themselves as one of the biggest WordPress theme clubs on the market today and continue to grow with the ever-growing WordPress community.
Adriaan Pienaar (a.k.a. Adii) taught himself how to work with WordPress. He’s been clever with marketing himself online and along with partners Magnus Jepson and Mark Forrester, has built a business out of helping others do the same. Their business – WooThemes – offers premium quality WordPress themes to both novice users and experienced designers.
Adii Pienaar
And I’m a fiancee, Wordpress rockstar, blogger and Web 2.0 strategist. He resides is sunny Cape Town, South Africa. He also run a design agency called Radiiate.
As well as a designer at WooThemes He is generally in charge of the administrative tasks and all the sales/support email correspondence.
Magnus Jepson
He cover all the bases at WooThemes, but He’s a heavy-weight when it comes to theme updating and making sure the forum is happy.
Mark Forrester
He’s a self taught web-designer from South Africa, but currently residing in London, England. When he is not at woothemes he works on his business venture Afrigator.
Apart from pushing pixels around in Photoshop and making sure they then align in a web browser, I can often be found trolling the support forums, finding Woo-powered websites for our showcase or making pretty pictures for the WooThemes website.
Malan Joubert
Nickname: Foxinni
At WooThemes I take care of the heavy lifting in terms developing of PHP and WordPress systems. I’m also highly skilled in jQuery and CSS. No task is is out of my reach. Staying on top of developing issues and in turn client happiness takes high priority.
Cobus Bester
Front-end designer & developer
He works from there Cape Town office, along with Adii and Foxinni.
My daily duties at WooThemes involve designing in Photoshop, slicing themes into XHTML and CSS, some basic WordPress stuff, theme maintenance.
Woothemes also has Collaborative designs, that help them design specific styled themes
Affiliated Woo Workers
WooThemes modifiers, some of which who you would have met in the support forums. These Affiliated Woo Workers take care of all the modification work for you at a fixed price. These guys & girls know our themes inside / out – so if you work with them, you’re sure to get a beautiful, unique-looking version of our themes with all sorts of bells and whistles.
Woothemes re-design

Mangus, Mark and Cobus worked on the original mockups for the new design.
Cobus did the final designs to the site, and cut the home page into modules.
- Header Navigation and logo
- Featured space – What’s Woothemes about
- Key selling points
- The process – WooThemes purchase process.
- Social media – social media presence in the form of a blog summary, a twitter feed, an email subscription form and our affiliate offering.
- Sitemap
They changed colour scheme from dark blue to cooler blue
Once all the mock ups had been made and signed off by the team it was over to the Magatron (Mangus) html/css and Wordpress chop shop.
Whilst this was all happening the backend was being reviewed, and of course more wireframe sketches were being drafted for our third party Amember developer to work on and implement on a test server. Magnus’s wordpress work was being polished by Foxinni with lots of awesome javascript animations and transitions being added. Content was being re-written, theme documents were re-organised, terms and conditions were tweaked and the forum, showcase and newly created WooCamp were all given shiny new templates to fit the Woo2 branding. This of course all the while we were still doing our usual WooThemes tasks of creating themes, supporting themes, answering mail, collaborating with designers and fueling the marketing machine.
Along with the launch of WOO2, they announce that they’ll be embracing the (GPL) on all of there themes going forward. How did this happen?
Through many meeting with the Wootheme team and Matt Mullenweg from WP.
And the only one reason they decided this is because they love WordPress.
So what does this mean?
- The only thing that really changes, is that there’s no more restrictions on a Standard / Single and Developer License ( i.e. you can use these themes on unlimited domains irrespective of the package you choose)
- The themes aren’t free and you still need to buy them! (i.e. there’s no hidden download link somewhere)
Social networking
- They have a big twitter following, allowing people constant updates on theme frleases and bug fixes – http://twitter.com/WooThemes
- They use Flikr to showcase visual design and promotional accessories to a visually demanding community – http://www.flickr.com/groups/woothemes/
- Woothemes also has a blog and support network
- Blog – http://www.woothemes.com/blog/
- Forum – http://forum.woothemes.com/
- Support – http://www.woothemes.com/support/
- Affiliates monitor forum posts and help were possible
- Magnus Jepson is the Forum Master
